less than a minute read • Updated 41 minutes ago
The story behind Foxy
How and why Foxy was created, and where the name came from.
Foxy exists because its founders spent years unable to find an ecommerce platform they actually wanted to use, so they built one themselves.
Why Foxy was built
Before Foxy existed, its founders tried dozens of ecommerce systems while building client sites, and kept coming up short. They already knew how to build sites, which libraries they liked, and how to write HTML and CSS — what they wanted was an ecommerce platform that worked with that existing skill set, not one that forced them to relearn the basics and end up with a site that was hard to maintain and harder to customize.
Specifically, they wanted a platform that was CMS-agnostic, that they didn’t have to worry about securing themselves, and that could be styled to match hand-coded HTML and CSS they’d already built, without a fight.
How Foxy got its start
After waiting for someone else to build that platform, one of the founders, Brett, eventually proposed building it themselves to his co-founder Luke, who thought it would be a weekend project. It took a full year, and Foxy launched.
The name “Foxy” started as an internal codename, never meant to be public. By the time the product launched, every other name idea had its .com taken, so the codename became the name.
What this means today
Foxy’s origin as a tool built by web professionals, for web professionals, is why it’s built the way it is: CMS-agnostic, developer-friendly, and designed to integrate with the tools you already use rather than replace them. See Is Foxy the right fit for your project? for what that looks like in practice.