Google Analytics Parameters

_ga_*

Description: Google Analytics product level attributes. If set, will be utilised in any Google Analytics calls made through our native integration that includes item details.

Supported Option Names: _ga_item_id, _ga_item_name, _ga_affiliation, _ga_item_brand, _ga_item_category, _ga_item_category2, _ga_item_category3, _ga_item_category4, _ga_item_category5, _ga_item_list_id, _ga_item_list_name, _ga_item_variant, _ga_location_id

Accepts: See the GA documentation for reference for what the values should be. Limited to 255 characters in length.

Example: &_ga_item_category2=Clothing

Notes: These attributes are hidden from the cart automatically, so customers will not see them visually on the cart, checkout or receipt, or in the administration.