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They already knew how to build sites, which libraries they liked, and how to write HTML and CSS — what they wanted was an ecommerce platform that worked with that existing skill set, not one that forced them to relearn the basics and end up with a site that was hard to maintain and harder to customize.",{"type":327,"attrs":346,"content":347},{"textAlign":59},[348],{"text":349,"type":332},"Specifically, they wanted a platform that was CMS-agnostic, that they didn’t have to worry about securing themselves, and that could be styled to match hand-coded HTML and CSS they’d already built, without a fight.",{"type":334,"attrs":351,"content":352},{"level":336,"textAlign":59},[353],{"text":354,"type":332},"How Foxy got its start",{"type":327,"attrs":356,"content":357},{"textAlign":59},[358],{"text":359,"type":332},"After waiting for someone else to build that platform, one of the founders, Brett, eventually proposed building it themselves to his co-founder Luke, who thought it would be a weekend project. It took a full year, and Foxy launched.",{"type":327,"attrs":361,"content":362},{"textAlign":59},[363,365,370],{"text":364,"type":332},"The name “Foxy” started as an internal codename, never meant to be public. By the time the product launched, every other name idea had its ",{"text":366,"type":332,"marks":367},".com",[368],{"type":369},"code",{"text":371,"type":332}," taken, so the codename became the name.",{"type":334,"attrs":373,"content":374},{"level":336,"textAlign":59},[375],{"text":376,"type":332},"What this means today",{"type":327,"attrs":378,"content":379},{"textAlign":59},[380,382,389],{"text":381,"type":332},"Foxy’s origin as a tool built by web professionals, for web professionals, is why it’s built the way it is: CMS-agnostic, developer-friendly, and designed to integrate with the tools you already use rather than replace them. See ",{"text":383,"type":332,"marks":384},"Is Foxy the right fit for your project?",[385],{"type":386,"attrs":387},"link",{"href":388,"uuid":59,"anchor":59,"target":59,"linktype":31},"https:\u002F\u002Ffoxy.io\u002Fhelp\u002Farticles\u002Fis-foxy-the-right-fit-for-your-project",{"text":390,"type":332}," for what that looks like in practice.",{"id":59,"alt":59,"name":13,"focus":59,"title":59,"source":59,"filename":13,"copyright":59,"fieldtype":81,"meta_data":392},{},"How and why Foxy was created, and where the name came from.","24c4e979-f143-4ea7-abb2-005358b6fdef",[],"the-story-behind-foxy","help\u002Farticles\u002Fthe-story-behind-foxy",-3520,[],2659,"cc4d3a8e-5c75-4959-be44-e12d831fd492",[],{"html":404,"sections":405,"segments":413},"\u003Cp>Foxy exists because its founders spent years unable to find an ecommerce platform they actually wanted to use, so they built one themselves.\u003C\u002Fp>\u003Csection id=\"why-foxy-was-built\" data-title=\"Why Foxy was built\" data-title-node=\"H2\">\u003Chr class=\"my-8\" style=\"margin-left: -48px; margin-right: -40vw\">\u003Ch2 data-anchor-id=\"why-foxy-was-built\">Why Foxy was built\u003C\u002Fh2>\u003Cp>Before Foxy existed, its founders tried dozens of ecommerce systems while building client sites, and kept coming up short. They already knew how to build sites, which libraries they liked, and how to write HTML and CSS — what they wanted was an ecommerce platform that worked with that existing skill set, not one that forced them to relearn the basics and end up with a site that was hard to maintain and harder to customize.\u003C\u002Fp>\u003Cp>Specifically, they wanted a platform that was CMS-agnostic, that they didn’t have to worry about securing themselves, and that could be styled to match hand-coded HTML and CSS they’d already built, without a fight.\u003C\u002Fp>\u003C\u002Fsection>\u003Csection id=\"how-foxy-got-its-start\" data-title=\"How Foxy got its start\" data-title-node=\"H2\">\u003Chr class=\"my-8\" style=\"margin-left: -48px; margin-right: -40vw\">\u003Ch2 data-anchor-id=\"how-foxy-got-its-start\">How Foxy got its start\u003C\u002Fh2>\u003Cp>After waiting for someone else to build that platform, one of the founders, Brett, eventually proposed building it themselves to his co-founder Luke, who thought it would be a weekend project. It took a full year, and Foxy launched.\u003C\u002Fp>\u003Cp>The name “Foxy” started as an internal codename, never meant to be public. By the time the product launched, every other name idea had its \u003Ccode class=\"badge bg-soft-danger text-danger\">.com\u003C\u002Fcode> taken, so the codename became the name.\u003C\u002Fp>\u003C\u002Fsection>\u003Csection id=\"what-this-means-today\" data-title=\"What this means today\" data-title-node=\"H2\">\u003Chr class=\"my-8\" style=\"margin-left: -48px; margin-right: -40vw\">\u003Ch2 data-anchor-id=\"what-this-means-today\">What this means today\u003C\u002Fh2>\u003Cp>Foxy’s origin as a tool built by web professionals, for web professionals, is why it’s built the way it is: CMS-agnostic, developer-friendly, and designed to integrate with the tools you already use rather than replace them. See \u003Ca href=\"https:\u002F\u002Ffoxy.io\u002Fhelp\u002Farticles\u002Fis-foxy-the-right-fit-for-your-project\" class=\"\">Is Foxy the right fit for your project?\u003C\u002Fa> for what that looks like in practice.\u003C\u002Fp>\u003C\u002Fsection>",[406,409,411],{"id":407,"title":339,"level":408},"why-foxy-was-built","H2",{"id":410,"title":354,"level":408},"how-foxy-got-its-start",{"id":412,"title":376,"level":408},"what-this-means-today",[414],{"type":415,"content":416},"html","\u003Cp>Foxy exists because its founders spent years unable to find an ecommerce platform they actually wanted to use, so they built one themselves.\u003C\u002Fp>\u003Ch2>Why Foxy was built\u003C\u002Fh2>\u003Cp>Before Foxy existed, its founders tried dozens of ecommerce systems while building client sites, and kept coming up short. They already knew how to build sites, which libraries they liked, and how to write HTML and CSS — what they wanted was an ecommerce platform that worked with that existing skill set, not one that forced them to relearn the basics and end up with a site that was hard to maintain and harder to customize.\u003C\u002Fp>\u003Cp>Specifically, they wanted a platform that was CMS-agnostic, that they didn’t have to worry about securing themselves, and that could be styled to match hand-coded HTML and CSS they’d already built, without a fight.\u003C\u002Fp>\u003Ch2>How Foxy got its start\u003C\u002Fh2>\u003Cp>After waiting for someone else to build that platform, one of the founders, Brett, eventually proposed building it themselves to his co-founder Luke, who thought it would be a weekend project. It took a full year, and Foxy launched.\u003C\u002Fp>\u003Cp>The name “Foxy” started as an internal codename, never meant to be public. By the time the product launched, every other name idea had its \u003Ccode class=\"badge bg-soft-danger text-danger\">.com\u003C\u002Fcode> taken, so the codename became the name.\u003C\u002Fp>\u003Ch2>What this means today\u003C\u002Fh2>\u003Cp>Foxy’s origin as a tool built by web professionals, for web professionals, is why it’s built the way it is: CMS-agnostic, developer-friendly, and designed to integrate with the tools you already use rather than replace them. See \u003Ca href=\"https:\u002F\u002Ffoxy.io\u002Fhelp\u002Farticles\u002Fis-foxy-the-right-fit-for-your-project\" class=\"\">Is Foxy the right fit for your project?\u003C\u002Fa> for what that looks like in practice.\u003C\u002Fp>",{"name":418,"created_at":419,"published_at":420,"updated_at":421,"id":422,"uuid":47,"content":423,"slug":48,"full_slug":48,"sort_by_date":59,"position":602,"tag_list":603,"is_startpage":24,"parent_id":59,"meta_data":59,"group_id":604,"first_published_at":605,"release_id":59,"lang":65,"path":59,"alternates":606,"default_full_slug":59,"translated_slugs":59},"Contact","2022-09-23T19:56:58.957Z","2025-05-08T18:24:40.382Z","2025-05-08T18:24:40.392Z",3138,{"seo":424,"_uid":427,"title":428,"action":429,"fields":430,"method":578,"columns":579,"subtitle":593,"component":48,"button_text":599,"submit_title":600,"submit_subtitle":601},{"_uid":425,"title":418,"plugin":426,"description":13},"24ff7574-3bcc-48d2-85b5-e529dfea1cc4","meta-fields","8f54f1da-9d8f-49b2-89e7-840e886491cb","We're here to help.","https:\u002F\u002Fusebasin.com\u002Ff\u002F029f48d65402",[431,436,440,549,552,557,572],{"_uid":432,"name":433,"type":332,"label":434,"options":13,"required":33,"component":435,"placeholder":13},"9a70b226-2036-4f90-a052-b3efa61c5896","name","Name","form___field",{"_uid":437,"name":438,"type":438,"label":439,"options":13,"required":33,"component":435,"placeholder":13},"86ba35be-ff43-4a28-8633-14052a8f6622","email","Email Address",{"_uid":441,"name":442,"type":443,"label":444,"options":445,"required":33,"component":435,"conditions":446,"placeholder":13},"3f827475-492c-4f97-aa1e-2386ac263b6c","topic","select","Topic","Presales, Support, Billing, Partnerships, Order Enquiry, Other",[447,503,513,520,528,536,542],{"_uid":448,"equals":449,"fields":450,"component":502},"e21d97dd-e68e-4fa6-ba97-bc40f3041dde","Order Enquiry",[451],{"_uid":452,"body":453,"type":500,"title":13,"component":501},"b64992bc-6d53-48b8-b7a0-d81e5a062e50",{"type":324,"content":454},[455],{"type":327,"content":456},[457,459,466,468,470,471,476,478,483,491,493,498],{"text":458,"type":332},"We are ",{"text":460,"type":332,"marks":461},"Foxy.io",[462],{"type":386,"attrs":463},{"href":464,"uuid":59,"anchor":59,"custom":465,"target":59,"linktype":31},"http:\u002F\u002FFoxy.io",{},{"text":467,"type":332},", an ecommerce platform powering ecommerce for other merchants. We do not sell products, and are unable to assist with questions about order statuses or refunds for any merchants using our platform. Please contact the merchant you ordered from for assistance. If you’d like to report a store using Foxy for fraudulent practices, please select ‘other’ in the subject.",{"type":469},"hard_break",{"type":469},{"text":472,"type":332,"marks":473},"NOTE:",[474],{"type":475},"bold",{"text":477,"type":332}," We are ",{"text":479,"type":332,"marks":480},"not ",[481],{"type":482},"italic",{"text":484,"type":332,"marks":485},"Foxy.in",[486,490],{"type":386,"attrs":487},{"href":488,"uuid":59,"anchor":59,"custom":489,"target":59,"linktype":31},"http:\u002F\u002FFoxy.in",{},{"type":482},{"text":492,"type":332},". We are not in any way affiliated with ",{"text":484,"type":332,"marks":494},[495],{"type":386,"attrs":496},{"href":488,"uuid":59,"anchor":59,"custom":497,"target":59,"linktype":31},{},{"text":499,"type":332},", and cannot help in any way with your order from that website.","danger","global___alert","form___condition",{"_uid":504,"equals":505,"fields":506,"component":502},"8765c3e1-25cf-44aa-b8ea-fc6094acf9c3","Presales",[507],{"_uid":508,"name":509,"type":510,"label":13,"options":13,"required":24,"component":435,"conditions":511,"placeholder":13,"default_value":512},"cf464f8e-d643-4f6e-af29-d3abffaf7380","department_email_address","hidden",[],"hello@foxy.io",{"_uid":514,"equals":208,"fields":515,"component":502},"4007b6d8-77e5-421d-bd1e-6f336dd853fb",[516],{"_uid":517,"name":509,"type":510,"label":13,"options":13,"required":24,"component":435,"conditions":518,"placeholder":13,"default_value":519},"7b4c6aa5-a68c-45e0-9ce1-0a36af10c0c2",[],"help@foxy.io",{"_uid":521,"equals":522,"fields":523,"component":502},"1dbb8f11-613d-43cd-9e09-1b94f6e19219","Billing",[524],{"_uid":525,"name":509,"type":510,"label":13,"options":13,"required":24,"component":435,"conditions":526,"placeholder":13,"default_value":527},"a0ac0d1b-bc4f-4a6c-a682-581d450b0b73",[],"help+billing@foxy.io",{"_uid":529,"equals":530,"fields":531,"component":502},"a0a53a50-7172-4a29-ba58-181e38874e12","Partnerships",[532],{"_uid":533,"name":509,"type":510,"label":13,"options":13,"required":24,"component":435,"conditions":534,"placeholder":13,"default_value":535},"7aa011d9-f374-4aed-b5a5-929b54aaf152",[],"partners@foxy.io",{"_uid":537,"equals":449,"fields":538,"component":502},"a4cd431f-25d5-41c7-bfdc-02c908c8fb47",[539],{"_uid":540,"name":509,"type":510,"label":13,"options":13,"required":24,"component":435,"conditions":541,"placeholder":13,"default_value":512},"f5d52168-d6ae-451b-94ee-2ced1cbd28ad",[],{"_uid":543,"equals":544,"fields":545,"component":502},"25aba1ed-eb41-4bbc-aa89-f7a7167ea86e","Other",[546],{"_uid":547,"name":509,"type":510,"label":13,"options":13,"required":24,"component":435,"conditions":548,"placeholder":13,"default_value":512},"f40dfaef-c203-4b71-bf4e-e1b43cef192b",[],{"_uid":550,"component":551},"e9c53a05-f40a-4510-aaf8-bc072a235a0c","form___subject",{"_uid":553,"name":554,"type":555,"label":556,"options":13,"required":33,"component":435,"placeholder":13},"a4c4d385-fff4-4978-99fb-b68cfea623d6","message","textarea","Message",{"_uid":558,"name":559,"type":443,"label":560,"options":561,"required":33,"component":435,"conditions":562,"placeholder":13},"8a3c9f85-f438-427d-9c7a-d7b295a14b5b","existing_user","Are you an existing user?","No, Yes",[563],{"_uid":564,"equals":565,"fields":566,"component":502},"115933d6-262a-4b59-8fa8-579c5ad73de1","Yes",[567],{"_uid":568,"name":569,"type":332,"label":570,"options":13,"required":33,"component":435,"conditions":571,"placeholder":13},"44b6ff23-98f0-4e95-b7f5-c23e06415c2d","subdomain","Store Subdomain",[],{"_uid":573,"name":574,"type":443,"label":575,"options":576,"required":33,"component":435,"conditions":577,"placeholder":13},"922a5cef-3af2-4113-8855-36c7910e3ee3","user_type","What type of user are you?","Developer, Designer, Merchant",[],"POST",[580],{"_uid":581,"text":582,"title":591,"component":592},"7323b90d-a93a-4bf1-baa9-20d0b7ead61b",{"type":324,"content":583},[584],{"type":327,"content":585},[586,588,589],{"text":587,"type":332},"855.369.9227",{"type":469},{"text":590,"type":332},"9:30am-6pm Central M-F","Pre-sales, Sales, & Partnerships","contact___footer_column",{"type":324,"content":594},[595],{"type":327,"content":596},[597],{"text":598,"type":332},"Get in touch to get help from our friendly support team.","Submit","Success!","Your email has been received. We'll get back to you as soon as we can, but it might take a business day. If you don't hear back from us in a timely manner, please check your spam folder to ensure our reply didn't go there.",-80,[],"2fd9fb7d-a48a-4184-acfd-30022d8d6f08","2022-09-23T20:10:45.360Z",[],[288,608],{"name":609,"created_at":610,"published_at":611,"updated_at":612,"id":613,"uuid":394,"content":614,"slug":629,"full_slug":630,"sort_by_date":59,"position":631,"tag_list":632,"is_startpage":24,"parent_id":310,"meta_data":59,"group_id":633,"first_published_at":634,"release_id":59,"lang":65,"path":59,"alternates":635,"default_full_slug":59,"translated_slugs":59}," Getting Started","2023-01-18T19:40:54.116Z","2023-12-28T18:22:57.337Z","2023-12-28T18:22:57.355Z",27600,{"_uid":615,"icon":616,"name":617,"guides":618,"pinned":33,"summary":619,"category":13,"component":297,"blog_posts":620,"content_hub":24,"icon_custom":621,"case_studies":622,"faq_sections":623,"help_articles":624,"featured_guides":625,"mailbox_category":13,"featured_articles":626,"featured_blog_posts":627,"featured_case_studies":628},"bad20bb2-0689-46b0-8590-9c646ba3116a","fa-lightbulb-on","Getting Started",[],"New to Foxy? Learn what makes us different and how to quickly get started.",[],{"id":59,"alt":59,"name":13,"focus":59,"title":59,"filename":13,"copyright":59,"fieldtype":81},[],[],[],[],[],[],[],"getting-started","help\u002Fcategories\u002Fgetting-started",210,[],"c47bac3d-382e-41ee-a8e2-c2811c805162","2023-01-19T16:47:54.392Z",[],{},1784253395526]