Is Foxy the right fit for your project?

Built for web professionals

• Versioned independently per store. Improvements to Foxy don’t change how existing stores behave, so an update to the platform won’t unexpectedly break a live client site.

• Not a turnkey, all-in-one platform. No ecommerce system does analytics as well as Google, inventory as well as a dedicated warehouse or retail inventory system, or email marketing as well as MailChimp or Campaign Monitor. Foxy is built to integrate with best-of-breed tools like these rather than bundle in weaker versions of them.

• Completely customizable, like CSS Zen Garden. Foxy outputs well-formed, semantic HTML, and stores are styled using your own HTML and CSS. Automatic template caching can take existing templates without any recoding, and Foxy will cache, secure, and host them.

• Multi-store admin access. A single admin account can be linked to multiple separate stores, so a web professional or firm can manage every client’s store from one login.

Built to serve merchants

• A one-page checkout with automatic detection of new versus returning customers, so shoppers aren’t asked to remember or declare whether they’ve ordered before.

• Broad product flexibility. Physical, intangible, downloadable, and subscription products are all supported, using any order form you can build.

• Reduced compliance burden. By outsourcing the checkout process to Foxy, a merchant’s PCI compliance requirements are typically reduced from an SAQ D (200+ requirements) to the much shorter SAQ A.

• Faster, cheaper implementation for the web firm building the site, which means reduced time-to-market and lower startup costs for the merchant.

Because of this dual focus, Foxy sits in a different category than most ecommerce competitors — it isn’t a turnkey solution, which makes it a great fit for some projects and the wrong choice for others.

What Foxy is

• Fast and easy to get started with. Basic HTML knowledge is enough to create a link or form — no prior ecommerce experience required.

• Flexible and powerful enough for advanced developers and integration needs, with an API, XML datafeeds, Single Sign-On, and JSONP support.

• Completely customizable, in the spirit of CSS Zen Garden — your own templates and CSS style Foxy automatically.

• Built for web professionals, who in turn use Foxy to deliver better ecommerce solutions to their own clients.

• Built to integrate and avoid data duplication. Foxy is meant to be the best tool for one job, not an all-in-one tool for every job.

• Affordable and profitable, with low monthly costs and a streamlined checkout designed to reduce time to market, cost, liability, and compliance burden, while increasing conversion and customer satisfaction.

• Secure, with ongoing investment in security so merchants benefit from reduced liability and compliance requirements.

• Open and honest about its technology and its limitations, and genuinely appreciative of constructive feedback.

What Foxy isn’t

• A turnkey solution that includes site-building, email marketing, inventory, analytics, or CRM. Foxy is a master of one trade, not a jack of all of them.

• The kitchen sink. Foxy does one thing — the cart and checkout flow — but aims to do that one thing better than any other system.

• Built for a non-technical user to implement alone, though very basic HTML knowledge and a willingness to learn go a long way.

• A 24/7/365 phone support line. Foxy’s team is friendly and goes above and beyond, but it’s a small team, and phone support is inefficient given how technical the platform is. If phone support is a requirement, Foxy likely isn’t the right fit.

Still deciding?

If Foxy sounds like the right fit, that’s great — reach out any time if you have questions. If you’re not sure, it’s worth asking before committing. And if Foxy doesn’t sound like the right fit at all, it’s still worth reading up on ecommerce fundamentals in general on the wiki, since that knowledge applies regardless of which platform you end up using.