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ckgroundColor":59},[1202],{"type":327,"attrs":1203,"content":1204},{"textAlign":59},[1205],{"text":1206,"type":332,"marks":1207},"_ga_item_list_id",[1208],{"type":386},{"type":376,"attrs":1210,"content":1211},{"colspan":358,"rowspan":358,"colwidth":59,"backgroundColor":59},[1212],{"type":327,"attrs":1213,"content":1214},{"textAlign":59},[1215],{"text":1216,"type":332,"marks":1217},"item_list_id",[1218],{"type":386},{"type":353,"content":1220},[1221,1231],{"type":376,"attrs":1222,"content":1223},{"colspan":358,"rowspan":358,"colwidth":59,"backgroundColor":59},[1224],{"type":327,"attrs":1225,"content":1226},{"textAlign":59},[1227],{"text":1228,"type":332,"marks":1229},"_ga_item_list_name",[1230],{"type":386},{"type":376,"attrs":1232,"content":1233},{"colspan":358,"rowspan":358,"colwidth":59,"backgroundColor":59},[1234],{"type":327,"attrs":1235,"content":1236},{"textAlign":59},[1237],{"text":1238,"type":332,"marks":1239},"item_list_name",[1240],{"type":386},{"type":353,"content":1242},[1243,1253],{"type":376,"attrs":1244,"content":1245},{"colspan":358,"rowspan":358,"colwidth":59,"backgroundColor":59},[1246],{"type":327,"attrs":1247,"content":1248},{"textAlign":59},[1249],{"text":1250,"type":332,"marks":1251},"_ga_item_variant",[1252],{"type":386},{"type":376,"attrs":1254,"content":1255},{"colspan":358,"rowspan":358,"colwidth":59,"backgroundColor":59},[1256],{"type":327,"attrs":1257,"content":1258},{"textAlign":59},[1259],{"text":1260,"type":332,"marks":1261},"item_variant",[1262],{"type":386},{"type":353,"content":1264},[1265,1275],{"type":376,"attrs":1266,"content":1267},{"colspan":358,"rowspan":358,"colwidth":59,"backgroundColor":59},[1268],{"type":327,"attrs":1269,"content":1270},{"textAlign":59},[1271],{"text":1272,"type":332,"marks":1273},"_ga_location_id",[1274],{"type":386},{"type":376,"attrs":1276,"content":1277},{"colspan":358,"rowspan":358,"colwidth":59,"backgroundColor":59},[1278],{"type":327,"attrs":1279,"content":1280},{"textAlign":59},[1281],{"text":1282,"type":332,"marks":1283},"location_id",[1284],{"type":386},{"id":59,"alt":59,"name":13,"focus":59,"title":59,"source":59,"filename":13,"copyright":59,"fieldtype":81,"meta_data":1286},{},"The ecommerce events sent to Google Analytics and Google Ads, the item data included, and the _ga_ product options for overriding it.","f3e60742-4847-450a-a55b-18f2149390e3",[],"google-analytics-events-and-item-data-reference","help\u002Farticles\u002Fgoogle-analytics-events-and-item-data-reference",-3090,[],2659,"5d8f263c-cf01-44f8-831b-a2612e273d35",[],{"html":1298,"sections":1299,"segments":1314},"\u003Cp>The events sent to your analytics tools, and the data included with them. For setup, see \u003Ca href=\"https:\u002F\u002Ffoxy.io\u002Fhelp\u002Farticles\u002Fset-up-google-analytics-4-and-google-ads-tracking\" class=\"\">Set up Google Analytics 4 and Google Ads tracking\u003C\u002Fa>.\u003C\u002Fp>\u003Csection id=\"google-analytics-ga4-events\" data-title=\"Google Analytics (GA4) events\" data-title-node=\"H2\">\u003Chr class=\"my-8\" style=\"margin-left: -48px; margin-right: -40vw\">\u003Ch2 data-anchor-id=\"google-analytics-ga4-events\">Google Analytics (GA4) events\u003C\u002Fh2>\u003Cdiv class=\"table-responsive w-100\">\u003Ctable class=\"table table-lg table-bordered my-5\">\u003Cthead class=\"thead-light\">\u003Ctr>\u003Cth>\u003Cp>Event\u003C\u002Fp>\u003C\u002Fth>\u003Cth>\u003Cp>Notes\u003C\u002Fp>\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">page_view\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">add_to_cart\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>Pulled from the add to cart processed by the Foxy JavaScript, including add to carts that add multiple products at once. Not tracked if the product cannot be detected. Price option modifiers are not included.\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">remove_from_cart\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">view_cart\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">begin_checkout\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">login\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">add_shipping_info\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">add_payment_info\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">purchase\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>Shipping and taxes are passed as separate attributes.\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Fdiv>\u003Cp>For any event that includes a \u003Ccode class=\"badge bg-soft-danger text-danger\">value\u003C\u002Fcode>, the total item price is used.\u003C\u002Fp>\u003C\u002Fsection>\u003Csection id=\"google-ads-events\" data-title=\"Google Ads events\" data-title-node=\"H2\">\u003Chr class=\"my-8\" style=\"margin-left: -48px; margin-right: -40vw\">\u003Ch2 data-anchor-id=\"google-ads-events\">Google Ads events\u003C\u002Fh2>\u003Cdiv class=\"table-responsive w-100\">\u003Ctable class=\"table table-lg table-bordered my-5\">\u003Cthead class=\"thead-light\">\u003Ctr>\u003Cth>\u003Cp>Event\u003C\u002Fp>\u003C\u002Fth>\u003Cth>\u003Cp>Notes\u003C\u002Fp>\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">conversion\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>Tracked on the receipt when an "Ads send to" value is configured.\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Fdiv>\u003C\u002Fsection>\u003Csection id=\"express-checkout-custom-events-datalayer\" data-title=\"Express checkout custom events (dataLayer)\" data-title-node=\"H2\">\u003Chr class=\"my-8\" style=\"margin-left: -48px; margin-right: -40vw\">\u003Ch2 data-anchor-id=\"express-checkout-custom-events-datalayer\">Express checkout custom events (dataLayer)\u003C\u002Fh2>\u003Cp>Available when express checkout is enabled (Stripe, PayPal Commerce Platform, Apple Pay, Amazon Pay).\u003C\u002Fp>\u003Cdiv class=\"table-responsive w-100\">\u003Ctable class=\"table table-lg table-bordered my-5\">\u003Cthead class=\"thead-light\">\u003Ctr>\u003Cth>\u003Cp>Event\u003C\u002Fp>\u003C\u002Fth>\u003Cth>\u003Cp>Trigger\u003C\u002Fp>\u003C\u002Fth>\u003Cth>\u003Cp>Data\u003C\u002Fp>\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">foxy_begin_express_checkout\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>Customer clicks an express option\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">gateway\u003C\u002Fcode>, \u003Ccode class=\"badge bg-soft-danger text-danger\">payment_type\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">foxy_authorize_express_checkout\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>Customer completes an express flow (may still require manual checkout submission)\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">gateway\u003C\u002Fcode>, \u003Ccode class=\"badge bg-soft-danger text-danger\">payment_type\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">foxy_abandon_express_checkout\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>Customer abandons an express option (not tracked for all integrations)\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">gateway\u003C\u002Fcode>, \u003Ccode class=\"badge bg-soft-danger text-danger\">payment_type\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">foxy_fail_express_checkout\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>An express option fails to complete\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">gateway\u003C\u002Fcode>, \u003Ccode class=\"badge bg-soft-danger text-danger\">payment_type\u003C\u002Fcode>, \u003Ccode class=\"badge bg-soft-danger text-danger\">reason\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Fdiv>\u003C\u002Fsection>\u003Csection id=\"gtm-only-events\" data-title=\"GTM-only events\" data-title-node=\"H2\">\u003Chr class=\"my-8\" style=\"margin-left: -48px; margin-right: -40vw\">\u003Ch2 data-anchor-id=\"gtm-only-events\">GTM-only events\u003C\u002Fh2>\u003Cdiv class=\"table-responsive w-100\">\u003Ctable class=\"table table-lg table-bordered my-5\">\u003Cthead class=\"thead-light\">\u003Ctr>\u003Cth>\u003Cp>Event\u003C\u002Fp>\u003C\u002Fth>\u003Cth>\u003Cp>Notes\u003C\u002Fp>\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">virtual_page_view\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>Sidecart open, and cart\u002Fcheckout\u002Freceipt load. Includes \u003Ccode class=\"badge bg-soft-danger text-danger\">virtual_page_location\u003C\u002Fcode> and \u003Ccode class=\"badge bg-soft-danger text-danger\">virtual_page_title\u003C\u002Fcode>.\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Fdiv>\u003C\u002Fsection>\u003Csection id=\"item-data-sent-with-ecommerce-events\" data-title=\"Item data sent with ecommerce events\" data-title-node=\"H2\">\u003Chr class=\"my-8\" style=\"margin-left: -48px; margin-right: -40vw\">\u003Ch2 data-anchor-id=\"item-data-sent-with-ecommerce-events\">Item data sent with ecommerce events\u003C\u002Fh2>\u003Cdiv class=\"table-responsive w-100\">\u003Ctable class=\"table table-lg table-bordered my-5\">\u003Cthead class=\"thead-light\">\u003Ctr>\u003Cth>\u003Cp>Attribute\u003C\u002Fp>\u003C\u002Fth>\u003Cth>\u003Cp>Notes\u003C\u002Fp>\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">item_name\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">item_category\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">price\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">quantity\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">item_id\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>Only if the item has a \u003Ccode class=\"badge bg-soft-danger text-danger\">code\u003C\u002Fcode> attribute\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Fdiv>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">view_item\u003C\u002Fcode> is not tracked. Add it as a custom event on your own product pages for a more complete GA4 ecommerce journey.\u003C\u002Fp>\u003C\u002Fsection>\u003Csection id=\"override-item-data-with-ga-product-options\" data-title=\"Override item data with _ga_ product options\" data-title-node=\"H2\">\u003Chr class=\"my-8\" style=\"margin-left: -48px; margin-right: -40vw\">\u003Ch2 data-anchor-id=\"override-item-data-with-ga-product-options\">Override item data with \u003Ccode class=\"badge bg-soft-danger text-danger\">_ga_\u003C\u002Fcode> product options\u003C\u002Fh2>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">_ga_*\u003C\u002Fcode> product options set Google Analytics item-level attributes. When set, they are used in any Google Analytics calls made through the native integration that include item details. These attributes are hidden from the cart automatically, so customers do not see them on the cart, checkout, or receipt, or in the admin.\u003C\u002Fp>\u003Cp>Accepts: see the \u003Ca href=\"https:\u002F\u002Fdevelopers.google.com\u002Fanalytics\u002Fdevguides\u002Fcollection\u002Fga4\u002Freference\u002Fevents?client_type=gtag#add_to_cart\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"\">GA4 events reference\u003C\u002Fa> for valid values. Limited to 255 characters. Example: \u003Ccode class=\"badge bg-soft-danger text-danger\">&_ga_item_category2=Clothing\u003C\u002Fcode>\u003C\u002Fp>\u003Cdiv class=\"table-responsive w-100\">\u003Ctable class=\"table table-lg table-bordered my-5\">\u003Cthead class=\"thead-light\">\u003Ctr>\u003Cth>\u003Cp>Option\u003C\u002Fp>\u003C\u002Fth>\u003Cth>\u003Cp>Maps to\u003C\u002Fp>\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">_ga_item_id\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">item_id\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">_ga_item_name\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">item_name\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">_ga_affiliation\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">affiliation\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">_ga_item_brand\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">item_brand\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">_ga_item_category\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">item_category\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">_ga_item_category2\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">item_category2\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">_ga_item_category3\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">item_category3\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">_ga_item_category4\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">item_category4\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">_ga_item_category5\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">item_category5\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">_ga_item_list_id\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">item_list_id\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">_ga_item_list_name\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">item_list_name\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">_ga_item_variant\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">item_variant\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">_ga_location_id\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">location_id\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Fdiv>\u003C\u002Fsection>",[1300,1303,1305,1307,1309,1311],{"id":1301,"title":348,"level":1302},"google-analytics-ga4-events","H2",{"id":1304,"title":549,"level":1302},"google-ads-events",{"id":1306,"title":592,"level":1302},"express-checkout-custom-events-datalayer",{"id":1308,"title":769,"level":1302},"gtm-only-events",{"id":1310,"title":823,"level":1302},"item-data-sent-with-ecommerce-events",{"id":1312,"title":1313,"level":1302},"override-item-data-with-ga-product-options","Override item data with _ga_ product options",[1315],{"type":1316,"content":1317},"html","\u003Cp>The events sent to your analytics tools, and the data included with them. For setup, see \u003Ca href=\"https:\u002F\u002Ffoxy.io\u002Fhelp\u002Farticles\u002Fset-up-google-analytics-4-and-google-ads-tracking\" class=\"\">Set up Google Analytics 4 and Google Ads tracking\u003C\u002Fa>.\u003C\u002Fp>\u003Ch2>Google Analytics (GA4) events\u003C\u002Fh2>\u003Cdiv class=\"table-responsive w-100\">\u003Ctable class=\"table table-lg table-bordered my-5\">\u003Cthead>\u003Ctr>\u003Cth>\u003Cp>Event\u003C\u002Fp>\u003C\u002Fth>\u003Cth>\u003Cp>Notes\u003C\u002Fp>\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">page_view\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">add_to_cart\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>Pulled from the add to cart processed by the Foxy JavaScript, including add to carts that add multiple products at once. Not tracked if the product cannot be detected. Price option modifiers are not included.\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">remove_from_cart\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">view_cart\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">begin_checkout\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">login\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">add_shipping_info\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">add_payment_info\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">purchase\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>Shipping and taxes are passed as separate attributes.\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Fdiv>\u003Cp>For any event that includes a \u003Ccode class=\"badge bg-soft-danger text-danger\">value\u003C\u002Fcode>, the total item price is used.\u003C\u002Fp>\u003Ch2>Google Ads events\u003C\u002Fh2>\u003Cdiv class=\"table-responsive w-100\">\u003Ctable class=\"table table-lg table-bordered my-5\">\u003Cthead>\u003Ctr>\u003Cth>\u003Cp>Event\u003C\u002Fp>\u003C\u002Fth>\u003Cth>\u003Cp>Notes\u003C\u002Fp>\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">conversion\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>Tracked on the receipt when an "Ads send to" value is configured.\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Fdiv>\u003Ch2>Express checkout custom events (dataLayer)\u003C\u002Fh2>\u003Cp>Available when express checkout is enabled (Stripe, PayPal Commerce Platform, Apple Pay, Amazon Pay).\u003C\u002Fp>\u003Cdiv class=\"table-responsive w-100\">\u003Ctable class=\"table table-lg table-bordered my-5\">\u003Cthead>\u003Ctr>\u003Cth>\u003Cp>Event\u003C\u002Fp>\u003C\u002Fth>\u003Cth>\u003Cp>Trigger\u003C\u002Fp>\u003C\u002Fth>\u003Cth>\u003Cp>Data\u003C\u002Fp>\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">foxy_begin_express_checkout\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>Customer clicks an express option\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">gateway\u003C\u002Fcode>, \u003Ccode class=\"badge bg-soft-danger text-danger\">payment_type\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">foxy_authorize_express_checkout\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>Customer completes an express flow (may still require manual checkout submission)\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">gateway\u003C\u002Fcode>, \u003Ccode class=\"badge bg-soft-danger text-danger\">payment_type\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">foxy_abandon_express_checkout\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>Customer abandons an express option (not tracked for all integrations)\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">gateway\u003C\u002Fcode>, \u003Ccode class=\"badge bg-soft-danger text-danger\">payment_type\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">foxy_fail_express_checkout\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>An express option fails to complete\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">gateway\u003C\u002Fcode>, \u003Ccode class=\"badge bg-soft-danger text-danger\">payment_type\u003C\u002Fcode>, \u003Ccode class=\"badge bg-soft-danger text-danger\">reason\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Fdiv>\u003Ch2>GTM-only events\u003C\u002Fh2>\u003Cdiv class=\"table-responsive w-100\">\u003Ctable class=\"table table-lg table-bordered my-5\">\u003Cthead>\u003Ctr>\u003Cth>\u003Cp>Event\u003C\u002Fp>\u003C\u002Fth>\u003Cth>\u003Cp>Notes\u003C\u002Fp>\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">virtual_page_view\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>Sidecart open, and cart\u002Fcheckout\u002Freceipt load. Includes \u003Ccode class=\"badge bg-soft-danger text-danger\">virtual_page_location\u003C\u002Fcode> and \u003Ccode class=\"badge bg-soft-danger text-danger\">virtual_page_title\u003C\u002Fcode>.\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Fdiv>\u003Ch2>Item data sent with ecommerce events\u003C\u002Fh2>\u003Cdiv class=\"table-responsive w-100\">\u003Ctable class=\"table table-lg table-bordered my-5\">\u003Cthead>\u003Ctr>\u003Cth>\u003Cp>Attribute\u003C\u002Fp>\u003C\u002Fth>\u003Cth>\u003Cp>Notes\u003C\u002Fp>\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">item_name\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">item_category\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">price\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">quantity\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">item_id\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>Only if the item has a \u003Ccode class=\"badge bg-soft-danger text-danger\">code\u003C\u002Fcode> attribute\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Fdiv>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">view_item\u003C\u002Fcode> is not tracked. Add it as a custom event on your own product pages for a more complete GA4 ecommerce journey.\u003C\u002Fp>\u003Ch2>Override item data with \u003Ccode class=\"badge bg-soft-danger text-danger\">_ga_\u003C\u002Fcode> product options\u003C\u002Fh2>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">_ga_*\u003C\u002Fcode> product options set Google Analytics item-level attributes. When set, they are used in any Google Analytics calls made through the native integration that include item details. These attributes are hidden from the cart automatically, so customers do not see them on the cart, checkout, or receipt, or in the admin.\u003C\u002Fp>\u003Cp>Accepts: see the \u003Ca href=\"https:\u002F\u002Fdevelopers.google.com\u002Fanalytics\u002Fdevguides\u002Fcollection\u002Fga4\u002Freference\u002Fevents?client_type=gtag#add_to_cart\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"\">GA4 events reference\u003C\u002Fa> for valid values. Limited to 255 characters. Example: \u003Ccode class=\"badge bg-soft-danger text-danger\">&_ga_item_category2=Clothing\u003C\u002Fcode>\u003C\u002Fp>\u003Cdiv class=\"table-responsive w-100\">\u003Ctable class=\"table table-lg table-bordered my-5\">\u003Cthead>\u003Ctr>\u003Cth>\u003Cp>Option\u003C\u002Fp>\u003C\u002Fth>\u003Cth>\u003Cp>Maps to\u003C\u002Fp>\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">_ga_item_id\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">item_id\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">_ga_item_name\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">item_name\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">_ga_affiliation\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">affiliation\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">_ga_item_brand\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">item_brand\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">_ga_item_category\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">item_category\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">_ga_item_category2\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">item_category2\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">_ga_item_category3\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">item_category3\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">_ga_item_category4\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">item_category4\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger text-danger\">_ga_item_category5\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003Ccode class=\"badge bg-soft-danger 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