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See the ",{"text":473,"type":332,"marks":474},"template custom code placeholders",[475],{"type":370,"attrs":476},{"href":477,"uuid":59,"anchor":59,"target":59,"linktype":31},"https:\u002F\u002Fwiki.foxycart.com\u002Fv\u002F2.0\u002Ftemplates\u002Fintermediate-automagicache#include_custom_code_placeholders",{"text":479,"type":332}," reference.",{"id":59,"alt":59,"name":13,"focus":59,"title":59,"source":59,"filename":13,"copyright":59,"fieldtype":81,"meta_data":481},{},"How ecommerce tracking works, what customer events are tracked on the cart and checkout, and how to connect Google Analytics 4 and Google Ads.\n","f3e60742-4847-450a-a55b-18f2149390e3",[],"analytics-overview","help\u002Farticles\u002Fanalytics-overview",-3030,[],2659,"5abf1789-9d2c-4ea2-b532-640ac741903f",[],{"html":493,"sections":494,"segments":504},"\u003Cp>You can send ecommerce tracking data to your analytics tools to see how customers move through the cart and checkout. This article explains what is tracked for you, what you connect, and the requirements that apply to every analytics integration.\u003C\u002Fp>\u003Csection id=\"what-gets-tracked-for-you\" data-title=\"What gets tracked for you\" data-title-node=\"H2\">\u003Chr class=\"my-8\" style=\"margin-left: -48px; margin-right: -40vw\">\u003Ch2 data-anchor-id=\"what-gets-tracked-for-you\">What gets tracked for you\u003C\u002Fh2>\u003Cp>Ecommerce events on the cart, checkout, and receipt (add to cart, begin checkout, purchase, and more) are tracked automatically and sent to your connected analytics tool. You do not add tracking code to the cart, checkout, or receipt yourself — it is included for you there.\u003C\u002Fp>\u003C\u002Fsection>\u003Csection id=\"supported-integrations\" data-title=\"Supported integrations\" data-title-node=\"H2\">\u003Chr class=\"my-8\" style=\"margin-left: -48px; margin-right: -40vw\">\u003Ch2 data-anchor-id=\"supported-integrations\">Supported integrations\u003C\u002Fh2>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Google Tag (GA4 and Google Ads)\u003C\u002Fstrong> — connect Google Analytics 4, Google Ads, or both. See \u003Ca href=\"https:\u002F\u002Ffoxy.io\u002Fhelp\u002Farticles\u002Fset-up-google-analytics-4-and-google-ads-tracking\" class=\"\">Set up Google Analytics 4 and Google Ads tracking\u003C\u002Fa>.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cstrong>Google Tag Manager\u003C\u002Fstrong> — push events into the GTM \u003Ccode class=\"badge bg-soft-danger text-danger\">dataLayer\u003C\u002Fcode> and build your own tags. See \u003Ca href=\"https:\u002F\u002Ffoxy.io\u002Fhelp\u002Farticles\u002Fset-up-google-tag-manager-for-ecommerce-tracking\" class=\"\">Set up Google Tag Manager for ecommerce tracking\u003C\u002Fa>.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cstrong>Custom tracking code\u003C\u002Fstrong> — add your own snippets when there is no native integration. See \u003Ca href=\"https:\u002F\u002Ffoxy.io\u002Fhelp\u002Farticles\u002Fadd-custom-analytics-or-conversion-tracking-code\" class=\"\">Add custom analytics or conversion tracking code\u003C\u002Fa>.\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fsection>\u003Csection id=\"requirements\" data-title=\"Requirements\" data-title-node=\"H2\">\u003Chr class=\"my-8\" style=\"margin-left: -48px; margin-right: -40vw\">\u003Ch2 data-anchor-id=\"requirements\">Requirements\u003C\u002Fh2>\u003Cul>\u003Cli>\u003Cp>Include \u003Ccode class=\"badge bg-soft-danger text-danger\">loader.js\u003C\u002Fcode> on your own website, on every page. Get it from the admin at Settings > Website & Products, in the "Foxy loader.js" section. Do not add it to the cart, checkout, or receipt.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>Add your analytics provider's own tag (for example the Google Tag \u003Ccode class=\"badge bg-soft-danger text-danger\">gtag.js\u003C\u002Fcode>) to every page of your website you want tracked. Do not add it to the cart, checkout, or receipt — it is added there for you. \u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fsection>\u003Csection id=\"notes\" data-title=\"Notes\" data-title-node=\"H2\">\u003Chr class=\"my-8\" style=\"margin-left: -48px; margin-right: -40vw\">\u003Ch2 data-anchor-id=\"notes\">Notes\u003C\u002Fh2>\u003Cul>\u003Cli>\u003Cp>Google's older Universal Analytics stopped collecting data in July 2023 and is not supported. Use Google Analytics 4 instead.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>If you have customised your cart, checkout, or receipt templates, make sure the custom code placeholders are still present, because tracking is injected through the custom footer placeholder. See the \u003Ca href=\"https:\u002F\u002Fwiki.foxycart.com\u002Fv\u002F2.0\u002Ftemplates\u002Fintermediate-automagicache#include_custom_code_placeholders\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"\">template custom code placeholders\u003C\u002Fa> reference.\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fsection>",[495,498,500,502],{"id":496,"title":339,"level":497},"what-gets-tracked-for-you","H2",{"id":499,"title":349,"level":497},"supported-integrations",{"id":501,"title":422,"level":497},"requirements",{"id":503,"title":455,"level":497},"notes",[505],{"type":506,"content":507},"html","\u003Cp>You can send ecommerce tracking data to your analytics tools to see how customers move through the cart and checkout. This article explains what is tracked for you, what you connect, and the requirements that apply to every analytics integration.\u003C\u002Fp>\u003Ch2>What gets tracked for you\u003C\u002Fh2>\u003Cp>Ecommerce events on the cart, checkout, and receipt (add to cart, begin checkout, purchase, and more) are tracked automatically and sent to your connected analytics tool. You do not add tracking code to the cart, checkout, or receipt yourself — it is included for you there.\u003C\u002Fp>\u003Ch2>Supported integrations\u003C\u002Fh2>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Google Tag (GA4 and Google Ads)\u003C\u002Fstrong> — connect Google Analytics 4, Google Ads, or both. See \u003Ca href=\"https:\u002F\u002Ffoxy.io\u002Fhelp\u002Farticles\u002Fset-up-google-analytics-4-and-google-ads-tracking\" class=\"\">Set up Google Analytics 4 and Google Ads tracking\u003C\u002Fa>.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cstrong>Google Tag Manager\u003C\u002Fstrong> — push events into the GTM \u003Ccode class=\"badge bg-soft-danger text-danger\">dataLayer\u003C\u002Fcode> and build your own tags. See \u003Ca href=\"https:\u002F\u002Ffoxy.io\u002Fhelp\u002Farticles\u002Fset-up-google-tag-manager-for-ecommerce-tracking\" class=\"\">Set up Google Tag Manager for ecommerce tracking\u003C\u002Fa>.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>\u003Cstrong>Custom tracking code\u003C\u002Fstrong> — add your own snippets when there is no native integration. See \u003Ca href=\"https:\u002F\u002Ffoxy.io\u002Fhelp\u002Farticles\u002Fadd-custom-analytics-or-conversion-tracking-code\" class=\"\">Add custom analytics or conversion tracking code\u003C\u002Fa>.\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Ch2>Requirements\u003C\u002Fh2>\u003Cul>\u003Cli>\u003Cp>Include \u003Ccode class=\"badge bg-soft-danger text-danger\">loader.js\u003C\u002Fcode> on your own website, on every page. Get it from the admin at Settings > Website & Products, in the "Foxy loader.js" section. Do not add it to the cart, checkout, or receipt.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>Add your analytics provider's own tag (for example the Google Tag \u003Ccode class=\"badge bg-soft-danger text-danger\">gtag.js\u003C\u002Fcode>) to every page of your website you want tracked. Do not add it to the cart, checkout, or receipt — it is added there for you. \u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Ch2>Notes\u003C\u002Fh2>\u003Cul>\u003Cli>\u003Cp>Google's older Universal Analytics stopped collecting data in July 2023 and is not supported. Use Google Analytics 4 instead.\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp>If you have customised your cart, checkout, or receipt templates, make sure the custom code placeholders are still present, because tracking is injected through the custom footer placeholder. See the \u003Ca href=\"https:\u002F\u002Fwiki.foxycart.com\u002Fv\u002F2.0\u002Ftemplates\u002Fintermediate-automagicache#include_custom_code_placeholders\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"\">template custom code placeholders\u003C\u002Fa> reference.\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>",{"name":509,"created_at":510,"published_at":511,"updated_at":512,"id":513,"uuid":47,"content":514,"slug":48,"full_slug":48,"sort_by_date":59,"position":692,"tag_list":693,"is_startpage":24,"parent_id":59,"meta_data":59,"group_id":694,"first_published_at":695,"release_id":59,"lang":65,"path":59,"alternates":696,"default_full_slug":59,"translated_slugs":59},"Contact","2022-09-23T19:56:58.957Z","2025-05-08T18:24:40.382Z","2025-05-08T18:24:40.392Z",3138,{"seo":515,"_uid":518,"title":519,"action":520,"fields":521,"method":668,"columns":669,"subtitle":683,"component":48,"button_text":689,"submit_title":690,"submit_subtitle":691},{"_uid":516,"title":509,"plugin":517,"description":13},"24ff7574-3bcc-48d2-85b5-e529dfea1cc4","meta-fields","8f54f1da-9d8f-49b2-89e7-840e886491cb","We're here to help.","https:\u002F\u002Fusebasin.com\u002Ff\u002F029f48d65402",[522,527,531,639,642,647,662],{"_uid":523,"name":524,"type":332,"label":525,"options":13,"required":33,"component":526,"placeholder":13},"9a70b226-2036-4f90-a052-b3efa61c5896","name","Name","form___field",{"_uid":528,"name":529,"type":529,"label":530,"options":13,"required":33,"component":526,"placeholder":13},"86ba35be-ff43-4a28-8633-14052a8f6622","email","Email Address",{"_uid":532,"name":533,"type":534,"label":535,"options":536,"required":33,"component":526,"conditions":537,"placeholder":13},"3f827475-492c-4f97-aa1e-2386ac263b6c","topic","select","Topic","Presales, Support, Billing, Partnerships, Order Enquiry, Other",[538,593,603,610,618,626,632],{"_uid":539,"equals":540,"fields":541,"component":592},"e21d97dd-e68e-4fa6-ba97-bc40f3041dde","Order Enquiry",[542],{"_uid":543,"body":544,"type":590,"title":13,"component":591},"b64992bc-6d53-48b8-b7a0-d81e5a062e50",{"type":324,"content":545},[546],{"type":327,"content":547},[548,550,557,559,561,562,566,568,573,581,583,588],{"text":549,"type":332},"We are ",{"text":551,"type":332,"marks":552},"Foxy.io",[553],{"type":370,"attrs":554},{"href":555,"uuid":59,"anchor":59,"custom":556,"target":59,"linktype":31},"http:\u002F\u002FFoxy.io",{},{"text":558,"type":332},", an ecommerce platform powering ecommerce for other merchants. We do not sell products, and are unable to assist with questions about order statuses or refunds for any merchants using our platform. Please contact the merchant you ordered from for assistance. If you’d like to report a store using Foxy for fraudulent practices, please select ‘other’ in the subject.",{"type":560},"hard_break",{"type":560},{"text":563,"type":332,"marks":564},"NOTE:",[565],{"type":363},{"text":567,"type":332}," We are ",{"text":569,"type":332,"marks":570},"not ",[571],{"type":572},"italic",{"text":574,"type":332,"marks":575},"Foxy.in",[576,580],{"type":370,"attrs":577},{"href":578,"uuid":59,"anchor":59,"custom":579,"target":59,"linktype":31},"http:\u002F\u002FFoxy.in",{},{"type":572},{"text":582,"type":332},". We are not in any way affiliated with ",{"text":574,"type":332,"marks":584},[585],{"type":370,"attrs":586},{"href":578,"uuid":59,"anchor":59,"custom":587,"target":59,"linktype":31},{},{"text":589,"type":332},", and cannot help in any way with your order from that website.","danger","global___alert","form___condition",{"_uid":594,"equals":595,"fields":596,"component":592},"8765c3e1-25cf-44aa-b8ea-fc6094acf9c3","Presales",[597],{"_uid":598,"name":599,"type":600,"label":13,"options":13,"required":24,"component":526,"conditions":601,"placeholder":13,"default_value":602},"cf464f8e-d643-4f6e-af29-d3abffaf7380","department_email_address","hidden",[],"hello@foxy.io",{"_uid":604,"equals":208,"fields":605,"component":592},"4007b6d8-77e5-421d-bd1e-6f336dd853fb",[606],{"_uid":607,"name":599,"type":600,"label":13,"options":13,"required":24,"component":526,"conditions":608,"placeholder":13,"default_value":609},"7b4c6aa5-a68c-45e0-9ce1-0a36af10c0c2",[],"help@foxy.io",{"_uid":611,"equals":612,"fields":613,"component":592},"1dbb8f11-613d-43cd-9e09-1b94f6e19219","Billing",[614],{"_uid":615,"name":599,"type":600,"label":13,"options":13,"required":24,"component":526,"conditions":616,"placeholder":13,"default_value":617},"a0ac0d1b-bc4f-4a6c-a682-581d450b0b73",[],"help+billing@foxy.io",{"_uid":619,"equals":620,"fields":621,"component":592},"a0a53a50-7172-4a29-ba58-181e38874e12","Partnerships",[622],{"_uid":623,"name":599,"type":600,"label":13,"options":13,"required":24,"component":526,"conditions":624,"placeholder":13,"default_value":625},"7aa011d9-f374-4aed-b5a5-929b54aaf152",[],"partners@foxy.io",{"_uid":627,"equals":540,"fields":628,"component":592},"a4cd431f-25d5-41c7-bfdc-02c908c8fb47",[629],{"_uid":630,"name":599,"type":600,"label":13,"options":13,"required":24,"component":526,"conditions":631,"placeholder":13,"default_value":602},"f5d52168-d6ae-451b-94ee-2ced1cbd28ad",[],{"_uid":633,"equals":634,"fields":635,"component":592},"25aba1ed-eb41-4bbc-aa89-f7a7167ea86e","Other",[636],{"_uid":637,"name":599,"type":600,"label":13,"options":13,"required":24,"component":526,"conditions":638,"placeholder":13,"default_value":602},"f40dfaef-c203-4b71-bf4e-e1b43cef192b",[],{"_uid":640,"component":641},"e9c53a05-f40a-4510-aaf8-bc072a235a0c","form___subject",{"_uid":643,"name":644,"type":645,"label":646,"options":13,"required":33,"component":526,"placeholder":13},"a4c4d385-fff4-4978-99fb-b68cfea623d6","message","textarea","Message",{"_uid":648,"name":649,"type":534,"label":650,"options":651,"required":33,"component":526,"conditions":652,"placeholder":13},"8a3c9f85-f438-427d-9c7a-d7b295a14b5b","existing_user","Are you an existing user?","No, Yes",[653],{"_uid":654,"equals":655,"fields":656,"component":592},"115933d6-262a-4b59-8fa8-579c5ad73de1","Yes",[657],{"_uid":658,"name":659,"type":332,"label":660,"options":13,"required":33,"component":526,"conditions":661,"placeholder":13},"44b6ff23-98f0-4e95-b7f5-c23e06415c2d","subdomain","Store Subdomain",[],{"_uid":663,"name":664,"type":534,"label":665,"options":666,"required":33,"component":526,"conditions":667,"placeholder":13},"922a5cef-3af2-4113-8855-36c7910e3ee3","user_type","What type of user are you?","Developer, Designer, Merchant",[],"POST",[670],{"_uid":671,"text":672,"title":681,"component":682},"7323b90d-a93a-4bf1-baa9-20d0b7ead61b",{"type":324,"content":673},[674],{"type":327,"content":675},[676,678,679],{"text":677,"type":332},"855.369.9227",{"type":560},{"text":680,"type":332},"9:30am-6pm Central M-F","Pre-sales, Sales, & Partnerships","contact___footer_column",{"type":324,"content":684},[685],{"type":327,"content":686},[687],{"text":688,"type":332},"Get in touch to get help from our friendly support team.","Submit","Success!","Your email has been received. We'll get back to you as soon as we can, but it might take a business day. If you don't hear back from us in a timely manner, please check your spam folder to ensure our reply didn't go there.",-80,[],"2fd9fb7d-a48a-4184-acfd-30022d8d6f08","2022-09-23T20:10:45.360Z",[],[288,698],{"name":699,"created_at":700,"published_at":701,"updated_at":702,"id":703,"uuid":483,"content":704,"slug":718,"full_slug":719,"sort_by_date":59,"position":720,"tag_list":721,"is_startpage":24,"parent_id":310,"meta_data":59,"group_id":722,"first_published_at":701,"release_id":59,"lang":65,"path":59,"alternates":723,"default_full_slug":59,"translated_slugs":59},"Analytics","2025-10-16T21:09:43.676Z","2026-07-09T18:52:51.460Z","2026-07-09T18:52:51.469Z",102233635575050,{"_uid":705,"icon":706,"name":699,"type":707,"pinned":24,"summary":708,"category":13,"component":297,"blog_posts":709,"icon_custom":710,"case_studies":712,"faq_sections":713,"featured_guides":714,"mailbox_category":13,"featured_articles":715,"featured_blog_posts":716,"featured_case_studies":717},"5e774804-e364-4736-86aa-5c09fe368590","fa-square-poll-vertical","simple","Sync Foxy data with various integrations for custom reporting and analytics.",[],{"id":59,"alt":59,"name":13,"focus":59,"title":59,"source":59,"filename":13,"copyright":59,"fieldtype":81,"meta_data":711},{},[],[],[],[],[],[],"analytics","help\u002Fcategories\u002Fanalytics",-210,[],"ff270a5c-fdbd-4a6b-a14a-4df8f3236a94",[],{},1783632467866]